@book{204962,
	author = {Hunt, Ben},
	title = {Convert! : designing Web sites to increase traffic and conversion /},
	publisher = {Wiley Pub.,},
	year = {2011.},
	address = {Indianapolis, Ind. :},
	note = {Includes index.},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118255827}
}