Sehgal, Vivek. creator text bibliography Electronic books. nju Hoboken, N.J Wiley ©2011 2011 monographic eng

electronic resource

1 online resource (xxvii, 305 pages) : illustrations. "The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective. Every argument in the book is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a "price leader" drives supply chain strategy to reduce costs), Cemex (business strategy of "differentiation" drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap."-- Front Matter -- Planning and Realizing the Goals of a Business Strategy -- Understanding Strategy -- Concepts of Business Strategy -- Exploring Functional Strategy -- Current Thinking on Supply Chain Strategy -- Creating a Functional Supply Chain Strategy -- Technology Strategy -- Supply Chain Nirvana: Bringing it All Together -- Appendix A: Sample Artifacts for Creating an Effective Supply Chain Strategy -- Appendix B: An Overview of the Scope of the Supply Chain in Modern Corporations -- Appendix C: The Supply Chain and Corporate Financial Performance -- Notes -- Bibliography -- About the Author -- Index. Vivek Sehgal. Includes bibliographical references (pages 293-297) and index. Business logistics Strategic planning Logistique (Organisation) Guides, manuels, etc Planification stratégique Guides, manuels, etc BUSINESS & ECONOMICS Management Science BUSINESS & ECONOMICS Organizational Behavior BUSINESS & ECONOMICS Industrial Management BUSINESS & ECONOMICS Management Business logistics Strategic planning HD38.5 .S444 2011eb 658.7 Sehgal, Vivek. Hoboken, N.J. : Wiley, ©2011 (DLC) 2010031878 (OCoLC)650214722 9780470939673 0470939672 9781118269176 1118269179 EB00065964 Recorded Books 10.1002/9781118269176 Wiley InterScience http://onlinelibrary.wiley.com/book/10.1002/9781118269176 http://onlinelibrary.wiley.com/book/10.1002/9781118269176 N$T 110304 20171119104946.0 ocn705364252 eng