04933cam a2200745Ka 4500 ocn702161486 OCoLC 20171119103240.0 m o d cr cnu---unuuu 110216s2011 nju ob 001 0 eng d 9781119200796 (electronic bk.) 1119200792 (electronic bk.) 9781118005217 (electronic bk.) 111800521X (electronic bk.) 9781118005231 (electronic bk.) 1118005236 (electronic bk.) 9780470886021 0470886021 AU@ 000053293990 DEBBG BV041912604 DEBBG BV042032004 DEBSZ 372741800 DEBSZ 397000219 DEBSZ 414174682 DEBBG BV043392781 (OCoLC)702161486 (OCoLC)698591496 (OCoLC)759516927 (OCoLC)874923613 (OCoLC)889234369 CL0500000407 Safari Books Online 9F72ECBF-C4D4-49C7-891D-AB893F786AF8 OverDrive, Inc. http://www.overdrive.com N$T eng pn N$T YDXCP EBLCP OCLCQ MERUC OCLCQ IDEBK OCLCO B24X7 DEBSZ TEFOD UMI DEBBG E7B OCLCQ OCLCO TEFOD DG1 OCLCQ MAIN HD30.37 .T49 2011eb COM 060060 bisacsh COM 034000 bisacsh 006.7068/4 22 Thomas, David B., 1952- The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow. [electronic resource] Hoboken, N.J. : Wiley, ©2011. 1 online resource (204 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Wiley & SAS business series Includes bibliographical references and index. The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success. "An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives."-- Provided by publisher. Print version record. Business enterprises Computer networks. Strategic planning Computer networks. Social media Economic aspects. Online social networks Economic aspects. Business. Computer science. COMPUTERS Internet Web Page Design. bisacsh COMPUTERS Interactive & Multimedia. bisacsh Unternehmen (DE-603)085172391 (DE-588c)4061963-1 swd Online-Marketing (DE-603)224494546 (DE-588c)7706419-7 swd Soziale Software (DE-603)182705307 (DE-588c)7550143-0 swd Electronic books. Barlow, Mike. Print version: Thomas, David B., 1952- Executive's guide to enterprise social media strategy. Hoboken, N.J. : Wiley, ©2011 9780470886021 (DLC) 2010037966 (OCoLC)662400213 Wiley and SAS business series. http://onlinelibrary.wiley.com/book/10.1002/9781119200796 Wiley Online Library ddc BK 204910 204910