Social media marketing all-in-one for dummies / by Jan Zimmerman and Doug Sahlin. [electronic resource] Social media marketing all-in-1 for dummies Zimmerman, Jan. Sahlin, Doug. Internet marketing. Online social networks. HF5415.1265 .Z56 2010eb 658.8/72 22 Print version record. Be sure your business gets its share of social media buzz! Social media is how your customers communicate, and your business should be part of the conversation. This quick guide helps you plan, develop, and manage a social media marketing plan that will engage your best prospects, helping you get and keep more customers, make more sales, and boost your bottom line! Open the book and find: Why social media should be part of your marketing mix Advice on planning your social media strategy How to manage a cybersocial campaign Social media etiquette ti. Hoboken, NJ : Wiley, ©2010. ©2010. 2010 Text 1 online resource (xxii, 818 pages) : http://onlinelibrary.wiley.com/book/10.1002/9781118257661 eng For dummies --For dummies. Social media marketing all-in-one for dummies. Social media marketing all-in-one for dummies.