Calloway, Joe. creator text Electronic books. nju Hoboken, N.J John Wiley & Sons ©2009 2009 2nd ed., rev. and updated. monographic eng

electronic resource

1 online resource (xiv, 251 pages) A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up. We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one. Joe Calloway. Includes index. Benchmarking (Management) Corporate image Brand name products Benchmarking (Management) Brand name products Corporate image Benchmarking (Management) Brand name products Corporate image HD62.15 .C34 2009eb 658.4/013 Calloway, Joe. Hoboken, N.J. : John Wiley & Sons, ©2009 2nd ed., rev. and updated. (DLC) 2009014323 (OCoLC)318292712 9781118256176 1118256174 9780470529331 0470529334 9780470529355 0470529350 9780470529348 0470529342 0470496355 9780470496350 OverDrive, Inc. 408F96C2-B0CE-4D43-9A56-FC6A840712C1 OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781118256176 http://onlinelibrary.wiley.com/book/10.1002/9781118256176 TEFOD 100115 20171119113818.0 ocn499060891 eng