03811cam a2200697Ka 4500 ocn499060891 OCoLC 20171119113818.0 m o d cr cn||||||||| 100115s2009 nju o 001 0 eng d 9781118256176 (electronic bk.) 1118256174 (electronic bk.) 9780470529331 (electronic bk. ; Adobe Digital Editions) 0470529334 (electronic bk. ; Adobe Digital Editions) 9780470529355 (electronic bk. ; Adobe Digital Editions) 0470529350 (electronic bk. ; Adobe Digital Editions) 9780470529348 (electronic bk. ; Mobipocket Reader) 0470529342 (electronic bk. ; Mobipocket Reader) 0470496355 (pbk.) 9780470496350 (pbk.) 9780470496350 (pbk.) CHBIS 007307121 CHVBK 18258190X DEBSZ 396289762 NZ1 14690892 NZ1 15340780 DEBBG BV043390496 (OCoLC)499060891 (OCoLC)437299501 (OCoLC)500909602 (OCoLC)646833833 (OCoLC)649801927 (OCoLC)961562453 (OCoLC)962664209 OverDrive, Inc. http://www.overdrive.com 408F96C2-B0CE-4D43-9A56-FC6A840712C1 OverDrive, Inc. http://www.overdrive.com TEFOD eng pn TEFOD UAB YDXCP EBLCP BTCTA IDEBK E7B OCLCQ MHW DG1 COCUF B24X7 OCLCQ OCLCF DEBSZ OCLCQ TEFOD OCLCQ COO S3O OCLCQ DEBBG MAIN HD62.15 .C34 2009eb 658.4/013 22 Calloway, Joe. Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. [electronic resource] 2nd ed., rev. and updated. Hoboken, N.J. : John Wiley & Sons, ©2009. 1 online resource (xiv, 251 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one. A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up. Print version record. Benchmarking (Management) Corporate image. Brand name products. Benchmarking (Management) Brand name products. Corporate image. Benchmarking (Management) fast (OCoLC)fst00830291 Brand name products. fast (OCoLC)fst00837883 Corporate image. fast (OCoLC)fst00879659 Electronic books. Print version: Calloway, Joe. Becoming a category of one. 2nd ed., rev. and updated. Hoboken, N.J. : John Wiley & Sons, ©2009 0470496355 (DLC) 2009014323 (OCoLC)318292712 http://onlinelibrary.wiley.com/book/10.1002/9781118256176 Wiley Online Library ddc BK 204856 204856