Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. [electronic resource] Calloway, Joe. Benchmarking (Management) Corporate image. Brand name products. HD62.15 .C34 2009eb 658.4/013 22 Includes index. Print version record. A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up. Hoboken, N.J. : John Wiley & Sons, ©2009. ©2009. 2009 Text 1 online resource (xiv, 251 pages) http://onlinelibrary.wiley.com/book/10.1002/9781118256176 eng Becoming a category of one. Becoming a category of one.