@book{204856,
	author = {Calloway, Joe.},
	title = {Becoming a category of one : how extraordinary companies transcend commodity and defy comparison /},
	publisher = {John Wiley & Sons,},
	year = {©2009.},
	address = {Hoboken, N.J. :},
	edition = {2nd ed., rev. and updated.},
	note = {Includes index.},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118256176}
}