Business research methods / William G. Zikmund (et.al) Zikmund, William G. author Babin, Barry J. jt. author Carr, Jon C. jt. author Griffin, Mitch jt. author Business Research - Methodology 658.0072 BUS Glossary: p. 646-658 Includes bibliographical references and index Ohio : South-Western Cengage Learning, 2013. 2013. 2013 Text xxv, 670 p. : eng