00764nam a22002177a 4500003000800000005001700008008004100025020001800066040002100084082001600105100001800121245013000139250001200269260004300281300004200324365001600366504007100382650002300453700003200476700003800508BD-DhUL20170530103929.0170530s2014    xxua|||| |||| 001 0 eng d  a9781133188544  aBD-DhULcBD-DhUL  a658.83bBRB1 aBrown, Tom J.10aBasic marketing research : bcustomer insights and managerial action / c Tom J. Brown, Tracy A. Suter,  Gilbert A. Churchill  a8th ed.  aStamford : bCengage Learning, c2014.  axxvi, 478 p. : bcol. ill. ; c28 cm.  aUSDb317.95  aGlossary: p. 461-467
Includes bibliographical references and index 0aMarketing research1 aSuter, Tracy A.ejt. author1 aChurchill, Gilbert A.ejt. author