Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill Brown, Tom J. Suter, Tracy A. jt. author Churchill, Gilbert A. jt. author Marketing research 658.83 BRB Glossary: p. 461-467 Includes bibliographical references and index Stamford : Cengage Learning, 2014. 2014. 2014 Text xxvi, 478 p. : eng