Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. Lamb, Charles W. Hair, Joseph F. jt. aut. McDaniel, Carl D. jt. aut. Marketing Management. HF5415 .L2624 2013 658.8 LAM Glossary: p. G.1-G.14. Includes bibliographical references and index. Ohio : South-Western/Cengage Learning, c2013. c2013. 2013 Text xxv, 833 p. in various pagings : eng