00651nam a22001937a 4500003000800000005001700008008004100025040002100066082001500087100002500102245007500127250001300202260005300215300005300268365001600321504007100337650001400408700003500422BD-DhUL20170529114909.0170529s2013    ohuab||| |||| 001 0 eng d  aBD-DhULcBD-DhUL  a658.8bCZI1 aCzinkota, Michael R.10aInternational marketing / c Michael R. Czinkota ,  Ilkka A. Ronkainen  a10th ed.  aOhio : bSouth-Western Cengage Learning, c2013.  axxxv, 677 p. : bcol. ill., col. maps ; c28 cm.  aUSDb428.95  aGlossary: p. 645-653
Includes bibliographical references and index 0aMarketing1 aRonkainen, Ilkka A.ejt.author