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    <title>a</title>
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  <titleInfo type="alternative">
    <title>Ten trillion dollar prize</title>
  </titleInfo>
  <name type="personal">
    <namePart>Silverstein, Michael J.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
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    <place>
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    <publisher>Harvard Business Review Press</publisher>
    <dateIssued>c2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xix, 314 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note>Includes bibliographical references and index.</note>
  <subject>
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    <geographicCode authority="marcgac">a-ii---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Affluent consumers</topic>
    <geographic>China</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Affluent consumers</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumers</topic>
    <geographic>China</geographic>
    <topic>Attitudes</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumers</topic>
    <geographic>China</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumers</topic>
    <geographic>India</geographic>
    <topic>Attitudes</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumers</topic>
    <geographic>India</geographic>
  </subject>
  <classification authority="lcc">HC430.C6 A13 2012</classification>
  <classification authority="ddc" edition="23">954 WOI</classification>
  <identifier type="isbn">1422187055 (alk. paper)</identifier>
  <identifier type="isbn">9781422187050 (alk. paper)</identifier>
  <identifier type="lccn">2012015049</identifier>
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