Electronic media management - Pringle, Peter K.; Starr, Michael F., 1940-; McCavitt, William E., 1932-; McCavitt, William E., 1932- (Boston : Focal Press, 1991)
Rev. ed. of: Electronic media management / William E. McCavitt, c1986.
Includes bibliographical references (p. [379]-389) and index.
Keywords: Television stations -- Management; Radio stations -- Management; Broadcasting -- Management