TY  - BOOK
AU  - Manoff, Richard K.
TI  - Social marketing: new imperative for public health 
SN  - 0030716772
U1  - 362.1 
PY  - 1985///
CY  - New York
PB  - Praeger
KW  - Health education
KW  - Marketing
KW  - Social aspects
KW  - Mass media in health education
KW  - Social marketing
N1  - Includes bibliographies and index
ER  -