TY  - BOOK
AU  - Tedlow, Richard S.
TI  - New and improved: the story of mass marketing in America 
SN  - 0465050239
AV  - HF5415.1 .T44 1990
U1  - 381.0973 
PY  - 1990///
CY  - New York
PB  - Basic Books
KW  - Marketing
KW  - United States
KW  - History
KW  - Case studies
N1  - Includes bibliographical references (p. [441]-466) and index
ER  -