The
IBM way
insights into the world's most successful marketing organization
Rodgers, F. G. (Francis G.)
creator
Shook, Robert L.
1938-
text
nyu
New York
Harper & Row
1986
1st ed.
monographic
eng
xiv, 235 p. ; 25 cm.
F.G. "Buck" Rodgers, with Robert L. Shook.
Includes index.
n-us---
International Business Machines Corporation.
Computers
Marketing
Case studies
Electronic office machines
Marketing
Case studies
Marketing
Case studies
HD9696.C64 I4875 1986
338.7 ROD
0060155221 :
85045223
DLC
851016
20170420082024.0
4279705