01054pam a2200313 a 4500 4279705 BD-DhUL 20170420082024.0 851016s1986 nyu 001 0 eng 85045223 0060155221 : $17.95 DLC DLC DLC BD-DhUL n-us--- HD9696.C64 I4875 1986 338.7 ROD Rodgers, F. G. (Francis G.) The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. 1st ed. New York : Harper & Row, 1986. xiv, 235 p. ; 25 cm. Includes index. International Business Machines Corporation. Computers Marketing Case studies. Electronic office machines Marketing Case studies. Marketing Case studies. Shook, Robert L., 1938- 7 cbc orignew 1 ocip 19 y-gencatlg ddc REF 189152 189152 0 0 ddc 0 338_700000000000000_ROD 1 REF 325544 DUL DUL ASC 2017-04-20 Gift 338.7 ROD 366220 2017-04-20 1 2017-04-20 REF