TY - BOOK AU - Kay, Jack. TI - Political Campaign Debates: Reconciling Public, Media, and Candidate Needs U1 - 324.72 PY - 1983/// CY - [Washington, D.C.] PB - Distributed by ERIC Clearinghouse KW - Competition KW - ericd KW - Debate KW - News Media KW - Persuasive Discourse KW - Political Attitudes KW - Political Issues KW - Politics KW - Public Speaking KW - Debate Format KW - Political Candidates KW - Media Role KW - Political Campaigns KW - Opinion Papers KW - Speeches/Meeting Papers N1 - ERIC Note: Paper presented at the Annual Meeting of the Speech Communication Association (69th, Washington, DC, November 10-13, 1983); Microfiche; [Washington D.C.]; ERIC Clearinghouse; microfiches : positive N2 - The public, the media, and the candidates each bring a unique and sometimes contradictory set of needs to the political campaign debate that must be reconciled in designing formats to significantly improve debate practice. Five format suggestions address problems characteristic of debates, particularly at the state and local levels: (1) format designers should implement techniques that feature direct clash; (2) designers should seek formats that develop more systematically the issue and policy differences between candidates; (3) designers and questioners should develop more rigorous methods for selecting questions; (4) designers and questioners should provide follow up periods for candidates to push each other to address the questions; (5) debate reporters should strive to provide balanced coverage and avoid instantaneous analysis; and (6) candidates should be given equal time to answer questions and confront one another. (HTH) ER -