Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. Jamieson, Kathleen Hall. Presidents United States Election. Advertising, Political United States. JK524 .J36 1984 324.70973 20 JAP Includes index. Bibliography: p. 472-495. New York : Oxford University Press, 1984. 1984. 1984 Text xiii, 505 p. : eng United States Politics and government 1945-1989. United States United States.