00742cam a2200229 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060820016001331000021001492450104001702500012002742600058002863000033003445040051003776500016004286500018004447000050004623013007BD-DhUL20170419122414.0940623s1995    nyua     b    001 0 eng    a   94003707   a0801314372  aDLCcDLCdDLCdBD-DhUL00a302.23bLOM1 aLowery, Shearon.10aMilestones in mass communication research :bmedia effects /cShearon A. Lowery, Melvin L. DeFleur.  a3rd ed.  aWhite Plains, N.Y. :bLongman Publishers USA,cc1995.  axv, 415 p. :bill. ;c24 cm.  aIncludes bibliographical references and index. 0aMass media. 0aMass society.1 aDeFleur, Melvin L.q(Melvin Lawrence),d1923-