Bass, Frank Myron 1926- ed. King, Charles W. ed. Pessemier, Edgar A. 1922- ed. Krannert Graduate School of Industrial Administration text bibliography conference publication nyu New York Wiley 1968 monographic eng

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xiv, 456 p. : illus. ; 24 cm. Edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier. "[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966." Includes bibliographies. Marketing Management Mathematical models Consumer behavior Mathematical models HF5415.1 .A6 658.5 BAP 67027272 DLC 740506 20170402162837.0 4536249