Applications of the sciences in marketing management/ Edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier. Bass, Frank Myron, 1926- ed. King, Charles W., ed. Pessemier, Edgar A., 1922- ed. Krannert Graduate School of Industrial Administration. Marketing Management Mathematical models. Consumer behavior Mathematical models. HF5415.1 .A6 658.5 BAP "[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966." Includes bibliographies. New York : Wiley, 1968. 1968. 1968 Text xiv, 456 p. : eng