@book{171124,
	author = {Bass, Frank Myron, and Krannert Graduate School of Industrial Administration.},
	title = {Applications of the sciences in marketing management/},
	publisher = {Wiley,},
	year = {1968.},
	address = {New York :},
	note = {"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."}
}