The Anatomy of a television commercial : the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards / Lincoln Diamant. Diamant, Lincoln, ed. I.R.T.S. TV Commercial Production Workshop, New York (City), 1969. Television advertising United States. HF6146.T42 A6 791.4502 DIA Includes the proceedings of the 1969 I.R.T.S. TV Commercial Production Workshop. New York : Hastings House, 1970. 1970. 1970 Text 191 p. : eng Communication arts books United States.