Readings in marketing management
a strategic perspective
Boyd, Harper
creator
Kapoor, M. C.
ed.
text
bibliography
ii
Bombay
Asia
1967
monographic
eng
xiv, 639 p. : ill. ; 24 cm.
edi. Harper Boyd,M. C. Kapoor
Includes bibliographical references and indexes.
Marketing
Management
HF5415.13 .R363 1984
658.8 BOR
047186966X (pbk.) :
83019881
DLC
830906
20170316154349.0
2351149