00706cam a2200217 a 45000010008000000030008000080050017000160080041000330100017000740200039000910400034001300500026001640820018001901000017002082450098002252600027003233000034003505040053003846500027004377000024004642351149BD-DhUL20170316154349.0830906s1967    ii a     b    001 0 eng d  a   83019881   a047186966X (pbk.) :c$20.95 (est.)  aDLCcDLCdDLCdOCoLCdBD-DhUL00aHF5415.13b.R363 198400a658.82 bBOR1 aBoyd, Harper10aReadings in marketing management :ba strategic perspective /cedi. Harper Boyd,M. C. Kapoor   aBombay :bAsia,c1967.  axiv, 639 p. :bill. ;c24 cm.  aIncludes bibliographical references and indexes. 0aMarketingxManagement.1 aKapoor, M. C. eed.