TY  - BOOK
AU  - Michael, Schiff
AU  - Schiff, Jonathan B.
TI  - Marketing cost analysis for performance measurement and decision support
U1  - 658.83 
PY  - 1994///
CY  - New Jersey
PB  - Institute of Management Accountants
KW  - Activity-based costing
KW  - United States Case studies
ER  -