TY  - BOOK
AU  - Davis, Harry L.
AU  - Silk, Alvin J.
AU  - Cook, Victor J.
ED  - Institute of Management Sciences.
TI  - Behavioral and management science in marketing
SN  - 047107179X
AV  - HF5415 .B424
U1  - 658.8 
PY  - 1979///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Congresses
KW  - Consumers' preferences
KW  - Advertising
KW  - New products
N1  - "A Ronald Press publication."; Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences; Includes bibliographies and index
ER  -