Davis, Harry L. Ed. Silk, Alvin J. Ed. Cook, Victor J. Ed. Institute of Management Sciences College on Marketing. text bibliography conference publication nyu New York Wiley 1979 monographic eng

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v, 273 p. : ill. ; 25 cm. edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.]. "A Ronald Press publication." Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences. Includes bibliographies and index. Marketing Congresses Consumers' preferences Congresses Advertising Congresses New products Congresses HF5415 .B424 658.8 DAB 047107179X 77018878 DLC 771219 20170222102015.0 359206