01277pam a2200337 i 4500 359206 BD-DhUL 20170222102015.0 771219s1979 nyua b 101 0 eng 77018878 047107179X DLC DLC DLC BD-DhUL HF5415 .B424 658.8 DAB Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.]. New York : Wiley, 1979.. v, 273 p. : ill. ; 25 cm. "A Ronald Press publication." Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences. Includes bibliographies and index. Marketing Congresses. Consumers' preferences Congresses. Advertising Congresses. New products Congresses. Davis, Harry L. Ed. Silk, Alvin J. Ed. Cook, Victor J. Ed. Institute of Management Sciences. College on Marketing. 7 cbc orignew 1 ocip 19 y-gencatlg ddc BK 157335 157335 0 0 ddc 0 658_800000000000000_DAB 0 NFIC 289112 DUL DUL GEN 2017-02-22 Gift 658.8 DAB 305359 2017-02-22 1 2017-02-22 BK