01165pam a2200301 i 4500001000700000003000800007005001700015008004100032010001700073020001500090040002700105050001800132082001500150245014700165260003100312300003200343500003400375500015400409504003900563650002700602650004000629650002900669650003000698700002500728700002400753700002500777710006100802359206BD-DhUL20170222102015.0771219s1979    nyua     b    101 0 eng    a   77018878   a047107179X  aDLCcDLCdDLCdBD-DhUL00aHF5415b.B42400a658.8bDAB00aBehavioral and management science in marketing /cedited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].  aNew York :bWiley,c1979..  av, 273 p. :bill. ;c25 cm.  a"A Ronald Press publication."  aPapers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.  aIncludes bibliographies and index. 0aMarketingxCongresses. 0aConsumers' preferencesxCongresses. 0aAdvertisingxCongresses. 0aNew productsxCongresses.1 aDavis, Harry L.eEd.1 aSilk, Alvin J.eEd.1 aCook, Victor J.eEd.2 aInstitute of Management Sciences.bCollege on Marketing.