Behavioral and management science in marketing - Davis, Harry L.; Silk, Alvin J.; Cook, Victor J.; Institute of Management Sciences. College on Marketing (New York : Wiley, 1979)
"A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Includes bibliographies and index.
Keywords: Marketing -- Congresses; Consumers' preferences -- Congresses; Advertising -- Congresses; New products -- Congresses