Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.]. Davis, Harry L. Ed. Silk, Alvin J. Ed. Cook, Victor J. Ed. Institute of Management Sciences. College on Marketing. Marketing Congresses. Consumers' preferences Congresses. Advertising Congresses. New products Congresses. HF5415 .B424 658.8 DAB "A Ronald Press publication." Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences. Includes bibliographies and index. New York : Wiley, 1979.. 1979.. 1979 Text v, 273 p. : eng