TY  - BOOK
AU  - Frain, John
TI  - Introduction to marketing
T2  - M & E business studies series
SN  - 0712109692
AV  - HF5415.13 .S87 1970
U1  - 658.8 
PY  - 1985///
CY  - Bristol
PB  - Macdonald and Evans
KW  - Marketing
KW  - Management
KW  - Industrial management
KW  - Marketing research
N1  - Includes bibliographies
ER  -