Horse sense : how to pull ahead on the business track / Al Ries and Jack Trout. Ries, Al. Trout, Jack. Success in business. Job hunting. Marketing. HF5386 .R5115 1992 650.14 RIH New York, N.Y., U.S.A. : Plume, 1992. 1992. 1992 Text 231 p. ; eng