@book{150275,
	author = {Edwards, Charles Mundy and Brown, Russell A},
	title = {Retail Advertising and sales promotin /},
	publisher = {Prentice-Hall,},
	year = {1959.},
	address = {Englewood Cliffs, N.J :},
	edition = {3rd ed.},
	note = {Includes index.}
}