<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01111cam a2200349 a 4500</leader>
  <controlfield tag="001">16771911</controlfield>
  <controlfield tag="003">BD-DhUL</controlfield>
  <controlfield tag="005">20170104112129.0</controlfield>
  <controlfield tag="008">110510s2004    ausa     b    101 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2011929458</subfield>
  </datafield>
  <datafield tag="015" ind1=" " ind2=" ">
    <subfield code="a">GBB178686</subfield>
    <subfield code="2">bnb</subfield>
  </datafield>
  <datafield tag="016" ind1="7" ind2=" ">
    <subfield code="a">015837728</subfield>
    <subfield code="2">Uk</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781849803021</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1849803021</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)ocn751745216</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">UKMGB</subfield>
    <subfield code="c">UKMGB</subfield>
    <subfield code="d">YDXCP</subfield>
    <subfield code="d">BWX</subfield>
    <subfield code="d">CDX</subfield>
    <subfield code="d">NDD</subfield>
    <subfield code="d">DLC</subfield>
    <subfield code="d">BD-DhUL</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">lccopycat</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF1416</subfield>
    <subfield code="b">.I645 2010</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">658.802</subfield>
    <subfield code="2"> </subfield>
    <subfield code="b">JAM</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Jain, Subhash</subfield>
  </datafield>
  <datafield tag="111" ind1="2" ind2=" ">
    <subfield code="a">International Marketing Theory Conference</subfield>
    <subfield code="d">(2010 :</subfield>
    <subfield code="c">University of Connecticut)</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing strategy : </subfield>
    <subfield code="b">planning, implemenation, and control /</subfield>
    <subfield code="c">Jain, Subhash</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2nd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Australia :</subfield>
    <subfield code="b">Cengage,</subfield>
    <subfield code="c">2004.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">673p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="a">IRS</subfield>
    <subfield code="b">550.00</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Export marketing</subfield>
    <subfield code="x">Research</subfield>
    <subfield code="v">Congresses.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Foreign trade promotion</subfield>
    <subfield code="x">Research</subfield>
    <subfield code="v">Congresses.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">146228</subfield>
    <subfield code="d">146228</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">658_802000000000000_JAM</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="9">273937</subfield>
    <subfield code="a">DUL</subfield>
    <subfield code="b">DUL</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2013-04-27</subfield>
    <subfield code="e">Purchased</subfield>
    <subfield code="o">658.802 JAM</subfield>
    <subfield code="p">478327</subfield>
    <subfield code="r">2017-01-04</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2017-01-04</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
