TY  - BOOK
AU  - Sharma, Sangeeta
AU  - Sharma, Sangeeta
TI  - Advertising: planning and implementation 
SN  - 9788120329
AV  - HF6146.I58 S53 2008
U1  - 659.111  
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Internet advertising
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -