02015cam a2200301 a 4500 2834630 BD-DhUL 20170103100107.0 960614s1996 enk b 001 0 eng 96160399 0787901997 2834630 TOC eng TOC TOC BD-DhUL HD30.3 .Q57 1996 658.45 DAC Quirke, Bill, Communicating corporate change : connecting the workplace with the marketplace / Bill Quirke. San Francisco : Jossey-Bass, 1996. xv, 333 p. : ill. ; 23 cm. Includes bibliographical references (p. 316-318) and index. Getting communication right is vital to making change happen inside organizations - yet poor internal communication is routinely sabotaging efforts for change. The great majority of employees do not know where their companies are going or what they are trying to achieve, but are convinced they themselves are already doing a good job. They get 70 per cent of their information on the grapevine, believe management has a hidden agenda, and feel saying what they really think would be a career limiting move. Communicating Corporate Change tackles these problems with a framework for identifying the right internal communication strategy. It focuses on linking the communication strategy directly to the business strategy, and gives insights into how to make a new strategy work or identify where a current strategy is failing. Now updated and expanded to cover the impact of new technology, the role of the internal communicator, and the future of internal communication, it takes a practical look at the Catch 22s that dog communication, using real examples from a variety of key businesses. Communication in management. Organizational change. Organizational innovation. Quirke, Bill, Communicating change. ddc BK 145323 145323 0 0 ddc 0 658_450000000000000_DAC 0 NFIC 272741 DUL DUL GEN 2017-01-02 Gift 658.45 DAC 403038 2017-01-02 1 2017-01-02 BK