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  xmlns:dcterms="http://purl.org/dc/terms/"><dc:Title>Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia.</dc:Title>
<dc:Creator>Dirksen, Charles J.</dc:Creator>
<dc:Creator>Kroeger, Arthur, 1908-</dc:Creator>
<dc:Creator>Nicosia, Francesco M.</dc:Creator>
<dc:Subject>Advertising.</dc:Subject>
<dc:Subject>Advertising Case studies.</dc:Subject>
<dc:Subject>659.101 19 DIA</dc:Subject>
<dc:Description>Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977.</dc:Description>
<dc:Description>Includes indexes.</dc:Description>
<dc:Publisher>Homewood, Ill. : R.D. Irwin,</dc:Publisher>
<dc:Date>1983.</dc:Date>
<dc:Date>1983.</dc:Date>
<dc:Date>1983</dc:Date>
<dc:Type>Text</dc:Type>
<dc:Format>xiv, 622 p., [4] p. of plates :</dc:Format>
<dc:Language>eng</dc:Language>

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