@book{142221,
	author = {Dirksen, Charles J. and Kroeger, Arthur,},
	title = {Advertising :},
	publisher = {R.D. Irwin,},
	year = {1983.},
	address = {Homewood, Ill. :},
	edition = {6th ed.},
	note = {Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977.}
}