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  <titleInfo>
    <title>Rural marketing</title>
    <subTitle>targeting the non-urban consumer</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Velayudhan, Sanal Kumar.</namePart>
    <namePart type="date">1955-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ii</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Thousand Oaks, Calif</placeTerm>
    </place>
    <publisher>Response Books</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>196 p. : ill. ; 22 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Sanal Kumar Velayudhan.</note>
  <note>Includes bibliographical references p. 191-196.</note>
  <subject>
    <geographicCode authority="marcgac">a-ii---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumer behavior</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <geographic>India</geographic>
    <topic>Rural conditions</topic>
  </subject>
  <classification authority="ddc">658.87 VER</classification>
  <identifier type="isbn">076199565X</identifier>
  <identifier type="isbn">0761995668 (pbk.)</identifier>
  <identifier type="isbn">8178290502 (India : HB)</identifier>
  <identifier type="isbn">8178290510 (India : PB)</identifier>
  <identifier type="lccn">2001048723</identifier>
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    <recordCreationDate encoding="marc">011001</recordCreationDate>
    <recordChangeDate encoding="iso8601">20161227123647.0</recordChangeDate>
    <recordIdentifier source="BD-DhUL">3344686</recordIdentifier>
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