00869cam a22002774a 450000100090000000300080000900500170001700800410003401000170007502000150009204000270010704200080013405000230014208200150016510000270018024500900020724600420029725000120033926000400035130000400039136500130043150400640044465000170050870000260052570000400055113922539BD-DhUL20161227123058.0050406s2003    i  a     b    001 0 eng    a  2005047639  a8120326121  aDLCcDLCdDLCdBD-DhUL  apcc00aHF5823b.W455 200600a659.1bWEA1 aWells, William,d1926-10aAdvertising :bprinciples & practice /cWilliam Wells, John Burnett, Sandra Moriarty.3 aAdvertising : principles and practice  a6th ed.  aNew Delhi :bPrentice Hall,cc2003.  axxix, 599 p. :bcol. ill. ;c29 cm.  aIRSb350  aIncludes bibliographical references (p. 575-580) and index. 0aAdvertising.1 aBurnett, John,d1944-1 aMoriarty, Sandra E.q(Sandra Ernst)