TY  - BOOK
AU  - Nylen, David W.
TI  - Advertising: planning, implementation, and control 
SN  - 0538195703
U1  - 659.1 19
PY  - 1975///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -