<?xml version="1.0" encoding="UTF-8"?>
<metadata
  xmlns="http://example.org/myapp/"
  xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://example.org/myapp/ http://example.org/myapp/schema.xsd"
  xmlns:dc="http://purl.org/dc/elements/1.1/"
  xmlns:dcterms="http://purl.org/dc/terms/"><dc:Title>The measurement of cumulative advertising effects / Kristian S. Palda</dc:Title>
<dc:Creator>Palda, Kristian S.</dc:Creator>
<dc:Subject>Advertising.</dc:Subject>
<dc:Subject>659.1 PAM</dc:Subject>
<dc:Description>Bibliography: p. 99-101.</dc:Description>
<dc:Publisher>Englewood Cliffs, N.J. : Prentice-Hall,</dc:Publisher>
<dc:Date>1964</dc:Date>
<dc:Date>1964</dc:Date>
<dc:Date>1964</dc:Date>
<dc:Type>Text</dc:Type>
<dc:Format>xiv, 101 p. :</dc:Format>
<dc:Language>eng</dc:Language>
<dc:Relation>Ford Foundation doctoral dissertion series ; 1963</dc:Relation>
<dc:Relation>Ford Foundation. Doctoral dissertation series.</dc:Relation>

</metadata>