01052cam a2200313 i 4500 3180893 BD-DhUL 20161226191853.0 770617s1973 ilua b 001 0 eng 76047746 0256014027 DLC DLC BD-DhUL HF5823 .D63 1977 659.101 DIA Dirksen, Charles J. Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia. 4th ed. Homewood, Ill. : R. D. Irwin, 1973. xviii, 655 p. : ill. ; 25 cm. First-4th ed. published under title: Advertising principles and problems. Rev. ed. published as: Advertising. 6th ed. 1983. Includes indexes. Bibliography: p. 675-677. Advertising. Advertising Case studies. Kroeger, Arthur, 1908- joint author. Nicosia, Francesco M., joint author. ddc BK 141990 141990 0 0 ddc 0 659_101000000000000_DIA 0 NFIC 267624 DUL DUL GEN 2016-12-26 Purchased 659.101 DIA A217135 2016-12-26 1 2016-12-26 BK 0 0 ddc 0 659_101000000000000_DIA 0 NFIC 267947 DUL DUL GEN 2016-12-26 Purchased 659.101 DIA A217136 2016-12-26 2 2016-12-26 BK