Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia. Dirksen, Charles J. Kroeger, Arthur, 1908- joint author. Nicosia, Francesco M., joint author. Advertising. Advertising Case studies. HF5823 .D63 1977 659.101 DIA First-4th ed. published under title: Advertising principles and problems. Rev. ed. published as: Advertising. 6th ed. 1983. Includes indexes. Bibliography: p. 675-677. Homewood, Ill. : R. D. Irwin, 1973. 1973. 1973 Text xviii, 655 p. : eng