TY  - BOOK
AU  - Taplin, Walter.
TI  - Advertising: a new approach 
AV  - HF5821 .T27 1963
U1  - 659.1 
PY  - 1963///
CY  - Boston
PB  - Little, Brown
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -